SMEbee
Guiding Small Businesses to a Sweeter Future

sugar-network.org
dfm.org.au
An interdisciplinary team of seven honours and masters students redefined how OP Financial Group interacts with their customers. Three of us were based in Australia at Design Factory Melbourne and four based in Finland at Aalto Design Factory.

A toolkit guiding small businesses to success in a changing environment

Corporate Partner
OP Financial Group

OP Financial Group, is the largest financial services group in Finland. They pride themselves on being a hyper localised baniking and insurace. Being a co-op, their 1.4 million customers own the company.

OP is known for its financial and banking services. They want to be recognised as a diversified service provider. Providing services including: health and wellbeing, housing, transport, entrepreneurship and intelligent digital services.

39% market share

of financial services in Finland in 2015 (Finanssialan keskusliitto, 2015)

the brief

Make something for small and medium businesses. Make their lifes easier buy leveraging OP's position in the community.

Corporate Partner
OP Financial Group

The largest financial provider in Finland, prides themselves on being hyper localised banking and insurance. OP is a co-operative with 1.4 million Finnish customers who own the company (OP, 2016).

OP is most known for its banking services. It wants to change customer perceptions and be recognised as a diversified service provider. They will provide a wide range of services including health and wellbeing, housing, transport, entrepreneurship and intelligent digital services.

39% market share

of financial services in finland in 2015 (Finanssialan keskusliitto, 2015)

12,130

employees in 2015

1,101m€

earnings in 2015

208 interviews and tests

in Finland, Australia and the United States with startups, micro, small or medium businesses

38 prototypes tested

a protype is useless unless is it tested

we presented SMEbee in Aalto university, Finland.