An interdisciplinary team of seven honours and masters students redefined how OP Financial Group interacts with their customers. Three of us were based in Australia at Design Factory Melbourne and four based in Finland at Aalto Design Factory.
OP Financial Group, is the largest financial services group in Finland. They pride themselves on being a hyper localised baniking and insurace. Being a co-op, their 1.4 million customers own the company.
OP is known for its financial and banking services. They want to be recognised as a diversified service provider. Providing services including: health and wellbeing, housing, transport, entrepreneurship and intelligent digital services.
of financial services in Finland in 2015 (Finanssialan keskusliitto, 2015)
Make something for small and medium businesses. Make their lifes easier buy leveraging OP's position in the community.
The largest financial provider in Finland, prides themselves on being hyper localised banking and insurance. OP is a co-operative with 1.4 million Finnish customers who own the company (OP, 2016).
OP is most known for its banking services. It wants to change customer perceptions and be recognised as a diversified service provider. They will provide a wide range of services including health and wellbeing, housing, transport, entrepreneurship and intelligent digital services.
of financial services in finland in 2015 (Finanssialan keskusliitto, 2015)
employees in 2015
earnings in 2015
in Finland, Australia and the United States with startups, micro, small or medium businesses
a protype is useless unless is it tested
we presented SMEbee in Aalto university, Finland.